Nate Heritage


Coca-Cola
A collaboration of beauty and culture


Overview
ManiMe, a beauty tech company that produces custom-fit, stick-on gels, agreed to a three-year partnership with Coca-Cola. Together, the two brands launched a limited-edition collection of custom-fit gel manicures.

Working with the Coca-Cola team, we defined Coca-Cola and ManiMe's mission, clearly differentiating its positioning from its beloved core brand while engaging a new type of consumer. Through a series of launch activations, including landing pages, advertising, messaging and animations, we built a connection from Coca-Cola to ManiMe.

Role:
Partnership Strategy
Art Direction
Photoshoot Management
Copy-Writing
Print

2022